View Post Agencies | Brands | Campaigns | Digital | Social Media RPA Turns Nick Thune into ‘Brad, the Lyft Driver’ for Honda Fit By Erik Oster on Oct. 14, 2014 - 3:13 PM RPA is debuting a new online series promoting the Honda Fit with “Brad, the Lyft Driver,” a hidden-camera style video starring Nick Thune as Brad, an (overly) accommodating Lyft driver. The series, directed by Fred Sav ...
View Post Agencies | Brands | Campaigns | Digital | People | Social Media RPA Issues ‘Slow Citations’ for Honda By Erik Oster on May. 22, 2014 - 5:36 PM To generate excitement for Honda’s upcoming “Fastest Seat in Sports” sweepstakes offering entrants a chance to ride along with Mario Andretti, RPA Andretti went around annoying people going about their everyday business ...
View Post Ad Biz | Agencies | Brands | Campaigns | People | Sports | TV GlobalHue Utilizes Michael Jackson Song for Jeep By Erik Oster on May. 14, 2014 - 11:24 AM Michigan-based agency GlobalHue built their recent campaign for Jeep on the recently-released Michael Jackson single “Love Never Felt So Good.” The series of three 30-second spots all make use of the posthumously relea ...
View Post Brands | Campaigns | What The?? Here’s RPA’s April Fools Entry for Honda By Kiran Aditham on Apr. 1, 2013 - 10:42 AM Fresh off of retaining creative duties at least for longtime client Honda, (phew), RPA has rolled this out on this, the jokiest, prank-filled of days. The Santa Monica-based agency introduces us to the greatest haircut-on-the-go m ...
