View Post Ad Biz | Agencies | Brands | Campaigns | TV Arnold Redefines Black Friday for Santander Bank By Erik Oster on Nov. 24, 2014 - 2:43 PM While in recent years many retailers have made infamous Black Friday sales into even more of a behemoth by pushing back their opening times so sales start earlier and earlier on Thanksgiving day, others, such as Costco, have gaine ...
View Post Agencies | Campaigns Arnold Gets Critical for PUR Water By Patrick Coffee on Aug. 19, 2014 - 2:10 PM PUR Water, provider of filtration systems and the like, has been looking for a new face. After being acquired by P&G in 2012 (marketing by subsidiary Kaz), PUR wanted to redefine its brand. Creative on the account had been han ...
View Post Agencies | Brands | Sports The ‘Yellow King’ Plugs for the Bruins By Kiran Aditham on Apr. 22, 2014 - 3:40 PM Ahh yes, its playoff time in both the NBA and NHL and Arnold Worldwide’s hometown hub is taking the reins on the latter by adding Glenn Fleshler–aka the “Yellow King” from HBO’s True Detective– ...
View Post Agencies | Campaigns Can You Tell the Difference Between a DJ and a Financial Planner? By Erik Oster on Feb. 4, 2014 - 10:42 AM Arnold continues its ongoing Public Awareness Campaign for Certified Financial Planner Board of Standards, Inc. today with the release of “Can You Tell the Difference?” The 30-second TV spot presents several people wit ...
View Post Agencies | Brands | Campaigns | TV Arnold Launches ‘In My Mind’s Eye’ Campaign for ADT By Erik Oster on Jan. 31, 2014 - 2:40 PM Arnold Worldwide’s new campaign for ADT, “In My Mind’s Eye,” launches today with the debut TV spot “Burglary.” The new campaign marks something of a departure for ADT, whose advertising strategy ...
