View Post Ad Biz | Agencies | Brands | Campaigns | Digital CP+B Gets MetLife Customers to Share ‘Who I Live For’ By Erik Oster on Sep. 12, 2014 - 2:13 PM In celebration of National Life Insurance Month (yes, this is a thing), CP+B created a campaign for MetLife asking customers who they live for. They then shared the results in a series of two online videos, called “Who I Liv ...
View Post Agencies | Campaigns CP+B Warns Parents on Behalf of Boys and Girls Clubs of America By Patrick Coffee on Jul. 30, 2014 - 5:35 PM This CP+B PSA for Boys and Girls Clubs of America, which received a New York Times writeup today, is a little frightening. It’s far cry from the generally upbeat messages this group has shared in the past. If anything, it re ...
View Post Agencies | Brands | Campaigns Best Buy, CP+B Launch Final Back-to-School ‘Techfitter’ Spot By Ella Riley-Adams on Aug. 14, 2013 - 3:24 PM Continuing their back-to-school Techfitter campaign, Best Buy and CP+B are providing Tim Kong, an aspiring games designer, with the tech he needs to design and code his next action-packed adventures. Previously, Best Buy “techfi ...
View Post Agencies | Brands | Campaigns CP+B, Best Buy ‘Tech-Fit’ Students with Windows 8 Gadgetry By Ella Riley-Adams on Jul. 31, 2013 - 12:59 PM And now, for something, er, lighter. These back-to-school posts almost make me wistful for the days when a new pencil case was the joy of my September. But as I have grown, so has the sophistication of academic shopping. To keep w ...
