View Post Agencies | Brands | Campaigns Snickers Plays What-If in Two New Commercials By Jordan Teicher on Jan. 27, 2014 - 2:42 PM To promote Snickers Bites, BBDO New York went retro. Bites give hungry customers a bag full of tiny pieces of Snickers bars, a pretty big switch for the consistent candymaker. But what if Snickers had thought of the idea decades a ...
View Post Agencies | Brands | Campaigns Leo Burnett, Special K Trim ‘Fat Talk’ for Women By Jordan Teicher on Dec. 10, 2013 - 1:02 PM One of the opening frames in Leo Burnett’s “Fat Talk” spot for Special K tells the viewer that 93% of women engage in fat talk, a form of passive-aggressive self-shaming. Because of Facebook and Twitter, I’ ...
View Post Agencies | Brands | Campaigns | People BBDO Brings More Funny to Foot Locker in Star-Studded Spot By Erik Oster on Nov. 19, 2013 - 3:26 PM BBDO’s solid streak for Foot Locker continues with a new spot promoting the chain’s annual “Week of Greatness” event, “the one time each year when the most premium kicks come out.” Entitled “All ...
View Post Agencies | Campaigns | Sports Goodby Silverstein & Partners Ring in Holiday Season with ‘Jingle Hoops’ for NBA By Erik Oster on Nov. 14, 2013 - 3:08 PM Last year, Goodby Silverstein & Partners celebrated the holidays with their “BIG: Color” spot for the NBA, which they sometimes refer to as “Carol of the Balls” (sounds a bit gross to me.) Following on ...
View Post Agencies | Brands | Campaigns | Sports | What The?? ESPN, W+K Go Back to Roots in Latest ‘This Is SportsCenter’ Installment By Erik Oster on Oct. 21, 2013 - 11:33 AM After taking a different direction with their last SportsCenter spot, W+K New York and ESPN have gone back to what has made the “This Is SportsCenter” series so popular, employing humorous situations in the networkR ...
View Post Agencies | Brands | Campaigns | Sports James Harden Can Act for Foot Locker, But He Definitely Can’t Sing By Jordan Teicher on Aug. 15, 2013 - 2:52 PM Not only should you fear James Harden’s beard, but now you should fear his voice, too. There’s a long history of athletes who want to be rappers/singers, and that history stars and ends with this awesomely terrible Dei ...
View Post Agencies | Brands | Campaigns | Sports | TV Blake Griffin Might Be a Product-Endorsing Robot By Jordan Teicher on Aug. 7, 2013 - 1:35 PM BBDO New York and Foot Locker know that Clippers forward/dunker Blake Griffin is a commercial machine – Subway, Kia, Jordan Brand to rattle off a few quickly. So for their latest joint venture, “The Endorser,” th ...
View Post Brands | Campaigns Giants WRs Seize Spotlight, Provide Acting Lesson in Latest Foot Locker Spot By Kiran Aditham on Dec. 12, 2012 - 12:30 PM BBDO New York is back at it again for Foot Locker, continuing a fairly winning campaign for the sportswear/footwear chain and shifting this time from NBA stars to NFL ones. Before the chants of “Cruuuuuuuuuz” ensue, ...
Agencies | Brands | Campaigns | TV ESPN Analyst John Clayton Appears with Ponytail, Slayer Shirt for ‘SportsCenter’ By Bob Marshall on Sep. 6, 2012 - 2:30 PM Though one of the most consistently hilarious campaigns in the history of television advertising, it’s been a while since we’ve seen a “This is SportsCenter” spot really knock it out of the park. That is, u ...
Agencies | Brands | TV McDonald’s Fries are Now a Drowning Hazard By Bob Marshall on Nov. 15, 2011 - 3:10 PM From Leo Burnett Chicago, prodco O Positive, and a director known only as “Kenny” comes the above TV spot for McDonald’s very addictive french fries. The spot opens on a familiar scene–one we’ve seen on c ...