View Post Agencies | Brands | Campaigns | TV Draftfcb LA Continues Full-Court Press for Nabi By Jordan Teicher on Oct. 24, 2013 - 2:35 PM Just two weeks ago, we were covering the first wave of Nabi spots from Draftfcb, a pair of 30-second ads that favorably compared kid-friendly Nabi tablets to Kindle devices a la Microsoft vs. Apple. Our Erik Oster found them to be ...
View Post Agencies | Campaigns Draftfcb LA Pushes Nabi in First Campaign as AOR for Fuhu By Erik Oster on Oct. 10, 2013 - 4:35 PM Draftcb has unveiled two new spots for the Nabi, its first campaign for Fuhu since becoming their agency of record in September. Fuhu has done incredibly well for themselves with the Nabi, a soft-edged tablet designed for children ...
View Post Agencies And Now, An Update on DFCB SoCal, Part II By Kiran Aditham on Jun. 14, 2013 - 2:43 PM Here’s an update to our update from last week. We just had a chat with Rahul Roy to get some clarification on a new wave of tips we’ve received this week regarding the state of Draftfcb’s Southern California oper ...
View Post Agencies Here’s a Quick Update on the State of DFCB SoCal By Kiran Aditham on Jun. 6, 2013 - 9:21 AM Well, despite what tipsters and those we know have been saying ad nauseum over the last few days, we’ve been told by parties involved that “any suggestion” that Draftfcb’s West Coast SoCal operation is no l ...
View Post Agencies | Brands | Campaigns Chicken + Football + Couches = Couchgating By Jordan Teicher on Jan. 4, 2013 - 11:15 AM Couchgating isn’t a word, and the idea that friends join together to sit on couches and eat mystery meat chicken on football Sundays has been around for quite some time. However, anachronism aside, KFC’s new “Cou ...
Agencies | People DFCB Chicago Promotes Roy, Loses Stock By Kiran Aditham on Jun. 5, 2012 - 10:05 AM Draftfcb’s Chicago hub has elevated EVP, group management director Rahul Roy to the role of director of account management. Roy, who has been with the agency for eight-and-a-half years, will take over for Marty Stock, who is ...