View Post Agencies | Brands | Campaigns | TV Mother Celebrates ‘The Joy of Storage’ for IKEA By Erik Oster on Jan. 8, 2015 - 11:13 AM Mother takes a surreal approach in IKEA’s first ad of 2015, celebrating “The Joy of Storage” with a 60-second spot featuring bird-like t-shirts. The flock of t-shirts shivers in the cold, flees from a lake at the ...