Campaigns | People Kevin Costner Lends Voice to MLB Opening Day Spot By Bob Marshall on Mar. 18, 2011 - 1:13 PM In just 13 days, Major League Baseball and the boys of summer will kick off their 2011 season. With the NFL heading for a lockout, it just might be baseball’s big year to reclaim the title as “America’s Game,R ...
Campaigns Ovie Raids Sportscenter Offices By Bob Marshall on Jan. 6, 2011 - 12:36 PM These days, appearing in a “This is SportsCenter” spot is an essential part of a bona fide U.S. sports star’s budding career. At only 25 years old, Moscow-born Washington Capitals winger Alex Ovechkin already has ...
Campaigns ESPN Shows Alabama Fans’ Lexicon is Severely Limited By Kiran Aditham on Dec. 22, 2010 - 2:28 PM Though last year’s BCS champs, the Alabama Crimson Tide, are out of contention this year, that hasn’t stopped the passion of its hometown fans, who show their team pride by constantly uttering “Roll Tide.” ...