View Post Agencies | Brands | Campaigns | Sports | TV W+K NY Celebrates Arrival of College Football Playoffs for ESPN By Erik Oster on Dec. 16, 2014 - 12:53 PM W+K New York has been hyping the new College Football Playoff for ESPN since July. Now, with the inaugural edition of the contest impending, W+K New York is launching the conclusion to its “Who’s In?” campaign &# ...
View Post Ad Biz | People The Mill LA Announces Pair of Promotions By Erik Oster on May. 12, 2014 - 4:38 PM The Mill has announced a pair of promotions in its Los Angeles office: Phil Crowe will be promoted to executive creative director, while Tim Davies will be moving up to creative director and co-head of 2D. Crowe’s visual eff ...
View Post Agencies | Brands | Campaigns | TV DDB Chicago Unleashes ‘Tiny Jet’ for Starburst By Erik Oster on May. 6, 2014 - 12:14 PM DDB Chiacago released a new spot for Starburst yesterday called “Tiny Jet.” The latest attempt to answer the question “How do they get Starburst to taste so juicy?,” the new 30 second spot sees a caterer ex ...
View Post Agencies | Campaigns WPP’s David Documents the Rise and Fall of ‘Subservient Chicken’ for Burger King By Patrick Coffee on Apr. 30, 2014 - 5:39 PM Today Burger King dropped the first spot by its new global AOR, WPP agency David. As a faux “where are they now” covering the CP+B original’s fall from fame and return to viral advertising, it’s about a ...
View Post Agencies | Brands | Campaigns | Digital | TV W+K, Maxwell House Shoot for Good, Not Great By Erik Oster on Apr. 16, 2014 - 11:44 AM In a world with Starbucks at every corner and small, fancy artisinal coffee shops sprouting up everywhere, it would be counterproductive for an instant coffee brand to try to compete. So W+K starts a different conversation for Max ...
View Post Ad Biz | Agencies | Brands | Campaigns Heat, Hungry Man Unleash ‘Shadow’ for EA’s ‘Titanfall’ By Erik Oster on Mar. 12, 2014 - 11:24 AM Heat and their production partner Hungry Man have released a new spot for Xbox One crown jewel exclusive and E3 critical darling Titanfall, which just had its North American release yesterday. The new, 60 second spot (there’ ...
View Post Agencies | Brands | Campaigns | Digital | TV Let Us ‘Join Together’ for W+K’s Celebration of Sony Artistry, Engineering By Erik Oster on Jan. 13, 2014 - 5:19 PM If you were watching the Golden Globes last night, you may have caught the debut of W+K Portland’s “Join Together” spot for Sony, which will run for the next six weeks. The new work (perfectly set to The Who̵ ...
View Post Ad Biz | Agencies | Brands | Campaigns CP+B, Xbox One Take Different Approach with ‘Lost’ By Erik Oster on Jan. 13, 2014 - 12:17 PM Last October/November, CP+B helped launch Xbox One with a series of TV spots designed to show off how with the next-gen system “games and entertainment are no longer separated.” Well, following a series of Playstation ...
View Post Ad Biz | Agencies | Brands New CP+B Spots for Xbox One Tackle Retirement, Relationship Issues By Erik Oster on Nov. 12, 2013 - 10:34 AM With the Xbox One’s November 22nd launch date looming ever nearer, CP+B’s marketing blitz for Microsoft’s next-gen system continues with two new spots. Coming on the heels of the “Invitation” spot re ...
View Post Ad Biz | Agencies | Brands | Campaigns Microsoft, CP+B Send Xbox One ‘Invitation’ By Erik Oster on Oct. 25, 2013 - 11:03 AM I may be something of a Sony loyalist, but I’ve got to admit CP+B’s new spot “Invitation” makes the Xbox One shine. Even some of Sony’s biggest fanboys might concede it looks a lot better than the rec ...
