View Post Brands | Campaigns Meineke Rebrands With Help from Pitch, Robby Novak By Erik Oster on Sep. 12, 2013 - 11:41 AM For their first rebranding effort in 40 years, Meineke has enlisted the help of YouTube sensation Robby Novak, better known as “Kid President.” Novak is cast as Meineke’s “Kid Mechanic” for the new campaign “Drive A Li ...
Ad Biz Thursday Odds and Ends By Kiran Aditham on Mar. 14, 2013 - 4:29 PM -The Martin Agency has invested in 80amps, a Richmond-based incubator founded by Eric Martin, a co-director of the Galant Center for Entrepreneurship at UV’s McIntire School of Commerce., that focuses on building brands, pr ...
Brands | Campaigns Now It’s Kevin Butler’s Turn to Salute Gamers By Kiran Aditham on Nov. 3, 2011 - 3:08 PM Deutsch LA launched the next phase of its well-received “Michael” campaign for Playstation that now stars none other than the game console’s brash pitchman, Kevin Butler. After paying homage this week to people w ...
