View Post Agencies | People Bayer to Consolidate Agency Work Again By Patrick Coffee on Oct. 31, 2014 - 3:59 PM Just one month after finalizing its acquisition of rival Merck’s over-the-counter pharmaceuticals business, Bayer is making some changes in its agency lineup. Specifically, the company is consolidating its business with its ...
View Post Agencies eBay Hires WPP’s MediaCom and Omnicom’s Goodby for Support By Shawn Paul Wood on Jul. 24, 2014 - 11:30 AM In April, eBay began looking to revamp its brand and image. The online clearinghouse put out a review not for an agency of record but for shops to work on a global brand project (which speaks to last week’s conversation o ...
View Post Agencies | People RAPP Names New CEO By Patrick Coffee on Jun. 25, 2014 - 1:23 PM This morning Omnicom Group announced a new CEO for its RAPP agency, fresh off its win in NBC Universal’s recent Hackathon. Alexei Orlov has decades of work under his belt at both agency and in-house positions. He most recen ...
