View Post Ad Biz Wednesday Odds and Ends By Kiran Aditham on Dec. 5, 2012 - 4:29 PM -After spending less than a year as CCO at Santa Monica-based Pitch, Eric Springer–aka, the creative force behind VW’s “The Force” spot–will be joining Draftfcb Orange County as EVP/CCO, effective Jan ...
Agencies | People Barbarian Group Welcomes New Stategy Director By Kiran Aditham on Dec. 14, 2010 - 3:52 PM A few months after hiring Jay Zasa as its first executive creative director, New York-based digital shop The Barbarian Group has brought on Chet Gulland to take on the newly created role of group director of strategy. TBG’s ...
Social Media The Hard Math of Social Media By SuperSpy on Oct. 26, 2010 - 2:20 PM Since the dawn of social media, clients have been asking their agencies, “How many sales is all this activity driving?” As an industry, we spend time doing what we do best–reframing that question, so that it soun ...
