View Post Ad Biz | Agencies | Brands | Campaigns Tribal Worldwide, Volkswagen Reinvent Driving Music with ‘Play The Road’ By Erik Oster on Dec. 10, 2013 - 11:10 AM Tribal DDB–sorry, Tribal Worldwide as it’s now known–collaborated with Volkswagen, electronic vets Underworld, production company B-Reel and director Anders Hallberg to create “Play The Road,” a 2:47 ...