View Post Agencies | Brands | Campaigns | Sports | TV DDB Chicago Unveils ‘Celebrate with a Bite’ for McDonald’s By Erik Oster on Feb. 5, 2014 - 4:26 PM The biting of the medal has become a tradition at the Olympic games that symbolizes victory. DDB Chicago draws the connection between this iconic symbol and the biting of McNuggets and other McDonald’s products “someti ...