View Post Agencies | Brands | Campaigns | TV W+K Portland Launches First Work for Weight Watchers By Erik Oster on Nov. 25, 2014 - 3:15 PM W+K Portland has launched a new campaign for Weight Watchers, its first for the brand since winning creative duties back in April. In a new 60-second spot, W+K drops the celebrity-driven approach taken by previous agency McCann (w ...
View Post Agencies | Brands | Campaigns | Digital W+K Promotes Sony’s Waterproof Phone with Underwater Apps By Erik Oster on Aug. 20, 2014 - 11:12 AM W+K worked with Sony and development partners Motim and SoftFacade to create a series of apps promoting the Xperia Z1S’ waterproof technology. Several of the apps, including “Goldie” (featured above), “Plan ...
View Post Agencies | Brands | Campaigns | Digital W+K Portland Unveils ‘Join Together’ Follow-Up Called, Yes, ‘Separate Together’ By Erik Oster on Feb. 13, 2014 - 11:04 AM Last month, W+K Portland launched the “Be Moved” brand campaign for Sony with the broadcast spot “Join Together.” Yesterday, W+K revealed the follow-up, the four minute (and change) documentary, “Sepa ...
View Post Agencies | Brands | Campaigns | Digital | TV Let Us ‘Join Together’ for W+K’s Celebration of Sony Artistry, Engineering By Erik Oster on Jan. 13, 2014 - 5:19 PM If you were watching the Golden Globes last night, you may have caught the debut of W+K Portland’s “Join Together” spot for Sony, which will run for the next six weeks. The new work (perfectly set to The Who̵ ...
View Post Agencies | Brands | Campaigns Best Buy, CP+B Launch Final Back-to-School ‘Techfitter’ Spot By Ella Riley-Adams on Aug. 14, 2013 - 3:24 PM Continuing their back-to-school Techfitter campaign, Best Buy and CP+B are providing Tim Kong, an aspiring games designer, with the tech he needs to design and code his next action-packed adventures. Previously, Best Buy “techfi ...