View Post Agencies | Campaigns Office Depot Debuts First Work by New AOR McCann By Patrick Coffee on Jan. 8, 2015 - 12:05 PM Office Depot Inc., the byproduct of a merger between the Depot and the Max, went with McCann New York as its creative AOR in September after leaving Zimmerman. Today the client debuted its first work with the new agency, launching ...
View Post Agencies | Brands | Campaigns McCann NY, LAIKA Craft Dioramas for Jose Cuervo By Erik Oster on Apr. 28, 2014 - 3:35 PM McCann New York has a new campaign for Jose Cuervo that takes viewers on a journey through the brand’s history via handcrafted dioramas housed inside, you guessed it, Cuervo bottles. The results are pretty intriguing, and ma ...
Ad Biz Monday Odds and Ends By Kiran Aditham on Sep. 10, 2012 - 4:25 PM –The Onion and 7-Eleven have teamed up on a cross-branding effort to promote the former’s “War for the White House” coverage. Check out the video vignette above. link -Letitia Jacobs has succeeded Nathy Avi ...
Agencies | People Y&R’s Schulson Splits for BBH By Kiran Aditham on Jan. 10, 2012 - 1:45 PM BBH New York has tapped Lora Schulson as its new head of integrated production. Schulson has spent the last four years at Y&R NY, during which time she served as co-executive director of content production (alongside Nathy Avi ...
Campaigns Y&R Resurrects NHL History in Time for Stanley Cup Playoffs By Michael Musco on Mar. 8, 2011 - 4:45 PM With the NHL playoffs looming, Y&R has launched the 2011 version of its History Will Be Made campaign, which like last year’s installment, will likely tug at hockey fans’ heartstrings. The 2010 effort, featuring le ...
Campaigns LG Wreaks Havoc in Toyland By Michael Musco on Dec. 3, 2010 - 12:59 PM Taking a cue from Jaws, Y&R New York sets the scene in this spot for the LG Kompressor Elite vacuum cleaner. Everything is all fine and dandy, as all the toys are enjoying a day at the carpet until a couple gets separated from ...