View Post Agencies | Brands | Campaigns | TV | What The?? W+K Sings ‘Dadsong’ for Old Spice By Erik Oster on Nov. 24, 2014 - 11:25 AM W+K has a new spot for Old Spice’s “#SmellcometoManhood” campaign entitled “Dadsong,” a follow-up to to the goofy musical “Momsong,” in which mothers lament Old Spice turning their sons in ...
View Post Agencies | What The?? W+K Keeps Things Short for Gap By Patrick Coffee on Nov. 5, 2014 - 6:00 PM Last week we met Wieden+Kennedy’s new work for Gap in the form of family-centric spots directed by Francis Ford Coppola’s daughter Sofia (we were partial to the super-awkward mistletoe scene). The ads were very differ ...
View Post Agencies | Brands | Campaigns Doogie Howser (Almost) Drinks Heineken Light for W+K NY By Shawn Paul Wood on Jul. 17, 2014 - 1:45 PM From a kid in scrubs to a man with an angry inch, Neil Patrick Harris is quite possibly our leading example of a Renaissance Dude. The star may now add “drinking beer” to his illustrious resume along with acting, singi ...
View Post Agencies | Brands | Campaigns | Sports | What The?? NFL Season: Another Reason for Old Spice to Do Old Spice Things By Jordan Teicher on Sep. 4, 2013 - 12:30 PM There’s a very fine line between stupid funny and annoying, a line that Old Spice is willing to tightrope for miles and miles. Their “Unnecessary Freshness” campaign, created by W+K Portland, will hit screens sta ...
Campaigns Terry Crews Takes Over, Yells Aplenty in Latest Old Spice Work By Kiran Aditham on Jan. 12, 2012 - 10:12 AM When he’s not filming Sly Stallone’s sequel to the bloody, guilty pleasure opus that is The Expendables or cracking us up as the penny-pinching pops on syndication in Everybody Hates Chris, Terry Crews is once again sc ...