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Monday Odds and Ends

By Kiran Aditham on Jun. 23, 2014 - 3:13 PM

-Ogilvy digital consultancy Social@Ogilvy has formed a global partnership with social intelligence/social monitoring solutions provider Sysomos. -According to one tipster, Austin agency Sanders\Wingo and their Super Official Worl ...

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Brands | Campaigns | Op-Eds | People | Social Media

Let’s Talk Ad Math, Vol. 1

By Jordan Teicher on Aug. 9, 2013 - 10:45 AM

This column has been pinballing around my head for the past few months. I’m curious about hashtags. I’m under the impression that although everyone knows what a hashtag looks like, not many people pay attention to Twitter stat ...

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Ad Biz | Agencies | Brands

Breakfast, MLB Launch ‘Mission Control’ for the Nerdiest Fans in Pro Sports

By Bob Marshall on Mar. 28, 2013 - 3:56 PM

There are two kinds of Major League Baseballs fans. The first is the type that gets stoked for the season every spring, keeps up through May, gets bored as hell, and tunes back in around September if his or her team has a legitima ...

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Op-Eds | Politics

Op-Ed: What Can Digital Marketers Learn from the Election?

By Kiran Aditham on Nov. 13, 2012 - 1:45 PM

Huge marketing strategist lead Josh Seifert returns with his monthly contribution to this here site. The headline should give you the basic premise of our scribe’s latest entry, in which he reveals who really won out in the ...

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