View Post Ad Biz | Agencies | Brands | Campaigns | Digital CP+B LA Gets Sweet for WeMo By Erik Oster on Oct. 24, 2014 - 11:25 AM CP+B has just launched the first ever marketing campaign for home automation company WeMo, taking aim at viewer’s sweet sides with a 60-second broadcast spot. The spot, entitled “The Big Anniversary Rig” tells th ...
View Post Agencies | Campaigns CP+B and James Harden Call on Master Groomer ‘The Beard Guru’ By Patrick Coffee on Sep. 17, 2014 - 5:49 PM In this new, extended clip created by CP+B to promote NBA2k15 (set to be released in October), Rockets guard James Harden has a problem. Not, it’s not his defense: it’s his beard, which is too intense for the game̵ ...
View Post Agencies | Brands | Campaigns | TV CP+B Rolls Out New Kraft Mac & Cheese Spots By Erik Oster on Apr. 30, 2014 - 1:27 PM CP+B have unveiled the latest in their continuing “You Know You Love It” campaign for Kraft Macaroni and Cheese. Previous work on the campaign for Kraft’s macaroni and orange goo product has included the funny, o ...
View Post Ad Biz | Agencies | Brands | Campaigns | People | What The?? Vanilla Ice Rocks Out in New Kraft Mac n’ Cheese Spot from CP+B By Erik Oster on Feb. 18, 2014 - 1:14 PM Vanilla Ice appears as a grocery store worker stocking shelves and rocking out to his own “Ninja Rap” in a new spot from CP+B promoting Kraft’s ubiquitous macaroni and cheese-like food product, now with Teenage M ...
View Post Agencies | Brands | Campaigns CP+B Condones Grand Theft Auto for Kraft Mac & Cheese By Erik Oster on Jan. 30, 2014 - 9:24 AM CP+B’s funny new spot for Kraft Macaroni & Cheese examines the desperate lengths people will go to for a bite of Kraft’s signature macaroni and cheese-like-product. Set to Marvin Hamlisch’s “What I Did For Love ...
Agencies | Campaigns Kraft Mac & Cheese Theft Warrants a Child’s Revenge By Kiran Aditham on May. 12, 2011 - 3:24 PM Well, at least Crispin Porter + Bogusky is keeping it real by keeping the VO work of once again-rehabbing Ted Williams intact in this latest round of spots for Kraft Mac & Cheese. This time, the concept is “Noodle Theft& ...