View Post Agencies | People MRY CEO Britton to Oversee Big Fuel By Patrick Coffee on Sep. 30, 2014 - 12:25 PM To update our recent post on MRY’s status in the wake of this month’s Publicis shakeup, we can confirm that founder/CEO Matt Britton will now oversee the operations of both his own agency and fellow New York shop Big F ...
View Post Agencies MRY Now Part of Starcom MediaVest By Patrick Coffee on Sep. 24, 2014 - 1:34 PM Before we received confirmation from agency sources this morning, The Wall Street Journal reported that MRY will indeed become part of the larger Starcom MediaVest Group. This is just the latest change over at Publicis, which anno ...
View Post Agencies | People MRY Confirms Tech Layoffs By Patrick Coffee on Aug. 18, 2014 - 4:55 PM Today MRY confirmed a series of tips we’ve received regarding layoffs that primarily affected its tech department last week. In what looks like a strategic shift, the agency let several members of that team go. Tips consiste ...
View Post Agencies Should Agencies Edit Their Own Wikipedia Pages? By Patrick Coffee on Jul. 29, 2014 - 6:49 PM In case you missed it, last week Digiday exposed a horrific scandal within the ad industry: agencies editing their own Wikipedia pages to make them read more like, well, ads. This went well beyond correcting inaccuracies and the s ...
View Post Ad Biz | People | Social Media Agencies Officially Need to Pay Attention to Vine Now By Patrick Coffee on Jul. 2, 2014 - 3:56 PM You’ve heard of Vine, right? Of course you have–and we’ll go out on a sturdy limb in suggesting that most of our readers probably don’t think of Twitter’s six-second loop tool as the Next Big Thing in ...
View Post Agencies | Op-Eds Cannes 2014: South by Southern France via MRY By admin on Jun. 27, 2014 - 2:30 PM After spending the week at the 2014 Cannes Lions International Festival of Creativity, the good folks over at MRY have pulled together some key takeaways from their experiences overseas. David Berkowitz, Chief Marketing Offi ...
View Post Ad Biz | Agencies MRY Names MD for New San Francisco Office By Patrick Coffee on Jun. 24, 2014 - 12:31 PM MRY’s San Francisco office has a new Managing Director. International agency vet Kingsley Taylor will oversee all “operations, marketing, business development and account servicing” for MRY West, effective imme ...
View Post Ad Biz Thursday Odds and Ends By Patrick Coffee on Jun. 12, 2014 - 4:30 PM -Creative director Ramaa Mosley and executive producer Hope Farley have launched the aptly named production company Adolescent, which represents directors age 13-25 and is the new satellite venture of Splendid and Co. -Austin ...
View Post Agencies | Campaigns MRY VISA Spot Marks Michael Sam’s Debut as Spokesman By Patrick Coffee on May. 9, 2014 - 2:27 PM Michael Sam hasn’t even been drafted yet, but things are looking good for the man who would be the NFL’s first gay player: he’s already signed his first endorsement deal. Here’s his spot for VISA from MRY ...
View Post Agencies ROKKAN Hires from R/GA and MRY, Launches New Media Offering By Patrick Coffee on Apr. 16, 2014 - 7:05 PM Publicis Groupe’s ROKKAN has officially launched its new media planning/buying offering, hiring three industry vets in the process: Sean Miller, who will lead the entire strategy department in the SVP role, most recently wor ...