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Agencies | Brands | Campaigns | TV

Translation Goes Back to School for Champs Sports

By Erik Oster on Aug. 27, 2014 - 12:09 PM

Translation has a new back-to-school campaign for Champ Sports, entitled “Game Loves An Audience.” That phrase appears on screen, leading in to the brand’s “We Know Game” tagline following short vigne ...
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Agencies | Brands | Campaigns | TV

Translation Dives Into Summer for Champs

By Erik Oster on Jul. 11, 2014 - 4:23 PM

Translation, New York has a new campaign for Champs (for whom they are agency of record), entitled “Game Never Sleeps.” The campaign celebrates the summer with a series of spots highlighting nocturnal sporting highjink ...
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Brands | Campaigns | Sports

Plenty of Screaming Ensues in New LeBron-Focused Sprite Spot

By Erik Oster on Oct. 15, 2013 - 11:20 AM

Translation, which was recently tapped by Coca-Cola to handle marketing for Sprite, has a new spot for the green-bottled lemon-lime soft drink. Although Sprite has changed agencies and approaches several times in recent years, thi ...
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Brands | Campaigns | People | TV

Chris Paul, Cliff Paul Return for State Farm

By Bob Marshall on Feb. 13, 2013 - 12:24 PM

From Translation comes the second installment of the Chris Paul/Cliff Paul State Farm saga, which will make its TV debut tomorrow night. If you recall, Episode I (the entire premise of which rested on a pun about the word “a ...
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