View Post Agencies | Brands | Campaigns | TV Translation Goes Back to School for Champs Sports By Erik Oster on Aug. 27, 2014 - 12:09 PM Translation has a new back-to-school campaign for Champ Sports, entitled “Game Loves An Audience.” That phrase appears on screen, leading in to the brand’s “We Know Game” tagline following short vigne ...
View Post Agencies | Brands | Campaigns | TV Translation Dives Into Summer for Champs By Erik Oster on Jul. 11, 2014 - 4:23 PM Translation, New York has a new campaign for Champs (for whom they are agency of record), entitled “Game Never Sleeps.” The campaign celebrates the summer with a series of spots highlighting nocturnal sporting highjink ...
View Post Brands | Campaigns | Sports Plenty of Screaming Ensues in New LeBron-Focused Sprite Spot By Erik Oster on Oct. 15, 2013 - 11:20 AM Translation, which was recently tapped by Coca-Cola to handle marketing for Sprite, has a new spot for the green-bottled lemon-lime soft drink. Although Sprite has changed agencies and approaches several times in recent years, thi ...
View Post Brands | Campaigns | People | TV Chris Paul, Cliff Paul Return for State Farm By Bob Marshall on Feb. 13, 2013 - 12:24 PM From Translation comes the second installment of the Chris Paul/Cliff Paul State Farm saga, which will make its TV debut tomorrow night. If you recall, Episode I (the entire premise of which rested on a pun about the word “a ...
