View Post Revolving Door Deutsch Doubles Down on Digital Data By Patrick Coffee on May. 26, 2015 - 12:21 PM The agency hired Madonna Deverson as its first EVP of brand intelligence.
View Post Agencies | Brands | Campaigns | TV Deutsch LA Brings Back Ronald McDonalds for Taco Bell By Erik Oster on Aug. 1, 2014 - 12:52 PM Back in March, Deutsch LA used endorsements from real life Ronald McDonalds to help introduce Taco Bell’s new breakfast menu. Now, the agency has brought back the idea (which was actually recycled, intentionally or not, from ...
View Post Agencies | Social Media | TV Volkswagen Swims with Sharks for a Week By Jordan Teicher on Aug. 5, 2013 - 1:25 PM Discovery’s annual Shark Week extravaganza not only confirms that viewers go crazy for underwater creatures that can rip them into a thousand pieces, but that brands will use just about any tangential connection to a popular ...
Agencies | People Deutsch LA Vet White Promoted to Head of Biz Dev By Kiran Aditham on Aug. 10, 2012 - 10:25 AM Spending well over a decade at one agency has worked out well for Jeff White as the thirteen-year Deutsch LA vet has now been promoted to SVP, director of business development. White was recently involved with the in-house, pre-Ca ...
Agencies | Brands | Campaigns Volkswagen, Deutsch Race Cars Against Fast-Talkers, Rubik’s Cubes By Ella Riley-Adams on Jul. 3, 2012 - 11:55 AM To prove the speed of VW cars, Deutsch asks people who know the meaning of “fast” to co-star in their latest TV spots. Four YouTube sensations—a Rubik’s Cube wizard, a beatboxer, a speed reader, and a lightning-finger guit ...
Ad Biz Wednesday Morning Stir By Kiran Aditham on Jun. 20, 2012 - 9:45 AM -Here’s an open letter in response to Deutsch LA CEO Mike Sheldon’s “Agency Talent Rotisserie” presentation at Cannes. link -And now, some marketing lessons from the presidential election. link -What’ ...
Agencies Nothing Says Romantic Like a Powerpoint Marriage Proposal By Kiran Aditham on Jul. 22, 2011 - 11:16 AM Our pals at the LA Egotist forwarded us this ditty from Deutsch LA in which a brainstorming session is not quite what it seems. While the reaction from the lucky lady named Marina (who we believe to be an associate broadcast produ ...
People Winston Binch Splits for Deutsch By Kiran Aditham on Apr. 15, 2011 - 9:33 AM Six-year CP+B vet Winston Binch, who was housed in Boulder, co-founded Boulder Digital Works and served as partner/MD of Crispin, is leaving the agency for a gig at Deutsch LA. Here’s a letter from CEO Andrew Keller: Dear CP ...
