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Agencies | Brands | Campaigns | TV

john st. Wants Canadians to ‘Get to Know Mitsubishi’

By Erik Oster on Jun. 18, 2014 - 1:33 PM

With the brand having passed the 10-year mark in Canada, john st. is re-introducing Mitsubishi with a new branding campaign, complete with a fresh tagline, “Built Better. Backed Better.” Built around a series of 30-sec ...

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Ad Biz | Campaigns | People

john st. Wants Us to Know that Toronto is ‘More Than Ford’

By Jordan Teicher on Nov. 21, 2013 - 12:15 PM

Making a city self-promo is hard enough without having to compete against a crack-smoking homicidal mayor who has become a big-bellied joke of a scandal around the world. Toronto-based john st.’s “More Than Ford” ...

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Agencies | Brands | Campaigns

Toronto’s john st. Uses Simple Analogy to Promote Sustainable Fishing for WWF Canada

By Erik Oster on Sep. 17, 2013 - 2:26 PM

Toronto-based, WPP-owned john st. came up with a clever way to spread the message about sustainable fishing for WWF Canada. In their new 1:16 animated spot they show a tractor with an enormous net engulfing everything in its path ...

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Campaigns | Digital | TV

Your Child Will Probably Die Because the BC Children’s Hospital Ceiling is Too Low

By Bob Marshall on Feb. 20, 2013 - 12:45 PM

When I first watched this spot from DARE Vancouver, I thought, “Wait, if the BC Children’s Hospital is so full, then why do they need donations to help fund a new building? Shouldn’t they be rich?” Then, I ...

Campaigns | TV | What The??

We Suppose This is the Best SFW Way to Promote Adult PPV

By Kiran Aditham on Mar. 22, 2012 - 11:01 AM

Seeking to push its pay-per-view adult channel Amour in mainstream media, Manitoba Telecom Services enlisted the help of Dare Vancouver, which in turn came up with a campaign that adds an unlikely twist to the most cliched porn sc ...

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