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Arnold Brings ‘The Storm’ for New Balance

By Erik Oster on Jul. 1, 2015 - 11:30 AM

Arnold launched a new campaign seeking to establish New Balance as more than a footwear company with the 60-second online spot.

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Agencies | Brands | Campaigns | Digital | People | Sports

Sony, Mutt Industries Celebrate Successful Launch of MLB 14: The Show

By Erik Oster on May. 14, 2014 - 4:05 PM

A couple of weeks ago we brought you news of “Baseball is Better,” Mutt Industries’ campaign for MLB 14: The Show, the latest iteration of Sony’s long-running baseball simulation series. Now, Sony and Mutt ...

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Agencies | Brands | Campaigns | Digital | People

Mutt Industries Taps Danny McBride for ‘MLB 14 The Show’ Campaign

By Erik Oster on May. 2, 2014 - 12:10 PM

Sony could be excused if they had decided not to bother advertising the release of MLB 14 The Show at all. The latest installation in the long-running franchise, the only baseball simulation for PS3 or PS4, has literally no compet ...

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Agencies | Brands | Campaigns | Sports

Doner, Miguel Cabrera Take the Road Well-Traveled (to Greatness) for Chrysler

By Erik Oster on Oct. 14, 2013 - 10:45 AM

If there’s one thing that Detroit has going for it right now, it’s the Tigers. And if there’s one thing the Tigers always have going for them, it’s the super-dependable Miguel Cabrera, arguably the best hitter in baseball. ...

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Agencies | Campaigns | Digital | Social Media

Deutsch LA, PlayStation Let Fans Vote for ‘MLB13’ Coverboy

By Jordan Teicher on Jan. 11, 2013 - 11:15 AM

Choosing between Andrew McCutchen and Matt Kemp may be a more difficult decision than Obama v. Romney, but Deutsch LA and Playstation have empowered baseball fans by letting them vote on the cover subject of MLB13: The Show. Think ...

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