View Post Revolving Door Co-Founder/CEO Andrew Deitchman Leaves Mother NY By Erik Oster on Sep. 10, 2015 - 1:42 PM Deitchman is leaving the agency for an unspecified opportunity and the agency has yet to name a successor as CEO.
Agencies Mother NY Appoints Sixth Partner By Kiran Aditham on Mar. 8, 2012 - 10:32 AM After 18 months at Mother, Angelina Vieira Barocas has been named a partner at the agency’s New York office, joining Andrew Deitchman, Paul Malmstrom, Tom Webster, Michael Ian Kaye and Pernilla Ammann. Barocas, a Six Flags a ...
Agencies | Brands | Campaigns Mitchum Keeps Bad Parents Cool By Bob Marshall on Jul. 28, 2011 - 11:54 AM What do you do if your product lacks an eye-catching design and has an old man’s name? Make up for it with nifty visuals and pretty young people in your television spots. Mother NY’s and production company Brand New Sc ...
Agencies | Campaigns | TV Mitchum Sets Clogs on Fire By Bob Marshall on May. 25, 2011 - 1:04 PM Armpits are gross. When they sweat, they get grosser. And, if you’re a hairy dude, armpits can really be, well, the pits. They’re not exactly the kind of place you want a loved one or significant other to spend a lot o ...
Agencies | Campaigns In The Raw, Mother NY Provide Recipes for Life’s Little Tragedies By Bob Marshall on Nov. 4, 2010 - 2:55 PM Before we get any further, no, I don’t know if sugar “in the raw” is in any way healthier or better than the stuff you sprinkle in your coffee at Starbucks every morning. Really, if I had to guess, I’d assu ...