View Post Agencies | Brands | Campaigns | Digital | TV DDB Canada Cooks up Some E for Toronto Crime Stoppers By Erik Oster on Jan. 9, 2015 - 2:59 PM DDB Canada launched a pro-bono PSA campaign for Toronto Crime Stoppers examining the dangers of ecstasy use, entitled “Cookin’ with Molly.” The spot, whose full-length version online runs 90 seconds, is presented ...
View Post Agencies | Brands | Campaigns | TV Adams&Partners Launches First-Ever thinkThin Campaign By Erik Oster on Jul. 18, 2014 - 1:28 PM Newly-launched Venice,California-based agency Adams&Partners have debuted the first-ever campaign for thinkThin, which positions the “nutritionally balanced high protein bars” as something you don’t have to f ...
View Post Agencies | Brands | Campaigns | TV McKinney Sticks it to iPad, Kindle for Samsung Galaxy Pro By Erik Oster on Mar. 19, 2014 - 2:13 PM McKinney just launched a new campaign for Samsung’s Galaxy Pro series called “It Can Do That.” If that sounds a lot like Apple’s “There’s An App For That” 2009 campaign for the iPhone 3G, ...
View Post Agencies | Brands | Campaigns DDB Canada’s Netflix ‘Pep Talk’ Falls Flat By Erik Oster on Jan. 10, 2014 - 10:27 AM While Netflix is absolutely everywhere in the US, the streaming service has had some trouble catching on in Canada, where “research showed that Canadians struggled to see the value in the service.” So how do you get Ca ...
View Post Ad Biz | Agencies | Brands | Campaigns David&Goliath Crafts New ‘Beautifully Simple’ Campaign for VIZIO By Erik Oster on Dec. 6, 2013 - 10:24 AM LA-based agency David&Goliath has crafted a new campaign promoting VIZIO’s M-Series Smart TV and VIZIO Sound Bar, complete with the new tagline, “Beautifully Simple.” The TV campaign contains three new spot ...
View Post Agencies | Brands | Campaigns Samsung Galaxy S4: Great for Confused, Tired Young Dads By Ella Riley-Adams on Jun. 5, 2013 - 11:16 AM Sure, 72andSunny and Samsung have had some fun comparing the latter’s smartphones to Apple’s in recent years, but in the last several months, it seems like the brand’s finally getting over their complex and showcasin ...
View Post Brands | Campaigns | People Samsung Bombards Oscars, Complete with Tim Burton-Starring Spot By Kiran Aditham on Feb. 25, 2013 - 10:39 AM Now that the fictional game, “Unicorn Apocalypse,” created by 72andSunny in its ongoing campaign to promote Samsung Galaxy has come to fruition, where else to turn but the movie version and a pitch to the one and only ...
View Post Brands | Campaigns | Digital | TV Samsung Tells a Meandering Tale About Unicorns, Business Things By Bob Marshall on Jan. 23, 2013 - 3:24 PM Hey, look! It’s that dude who was on 30 Rock for a few seasons before they realized his character was totally worthless. This guy. Man, has that dude fallen on hard times or what? Let’s all hope he gets back on his fee ...
Brands | Campaigns VB&P, Healthy Choice Say Screw Your Diet By Ella Riley-Adams on Sep. 14, 2012 - 10:25 AM “For years I thought I hated children’s laughter. I had no idea, I was just hungry.” In VB&P’s first work for Healthy Choice since winning the business for the ConAgra brand back in May, one woman recounts her days wit ...
Ad Biz Monday Odds and Ends By Kiran Aditham on Oct. 24, 2011 - 4:20 PM -OMD Canada alum Derek Bhopalsingh joined MEC Interaction up north as VP, managing partner. -Siri’s co-founder says ‘see ya!’ to Apple. link -Carmelo Anthony unveils his new Jordan Melo M8 kicks with the help of ...
