View Post Agencies | Brands | Campaigns | TV | What The?? W+K Sings ‘Dadsong’ for Old Spice By Erik Oster on Nov. 24, 2014 - 11:25 AM W+K has a new spot for Old Spice’s “#SmellcometoManhood” campaign entitled “Dadsong,” a follow-up to to the goofy musical “Momsong,” in which mothers lament Old Spice turning their sons in ...
View Post Agencies | Brands | Campaigns | Digital | People | TV W+K Brings Back Terry Crews, Sans Shirt of Course, for Digital Effort By Erik Oster on Mar. 17, 2014 - 10:35 AM W+K Portland have launched an campaign for Old Spice’s new line of electric shavers and trimmers (price range: $50-80), and have enlisted the help of a familiar face to help launch the new products. Current Brooklyn Nine-Nin ...
View Post Agencies | Brands | Campaigns | Digital | What The?? W+K Launches the Only Interactive Site Where Hair Plays Huey Lewis Songs By Erik Oster on Feb. 18, 2014 - 10:41 AM W+K Portland has unveiled “The Power of Hair” for Old Spice, the “newest, never-been-done-before interactive digital experience.” The new site is an extension of W+K’s “For Hair That Gets Result ...
View Post Agencies | Brands | Campaigns | Digital | TV Old Spice: ‘Anthropomorphic Hair Will Get You Laid’ By Bob Marshall on Jan. 27, 2014 - 12:01 PM W+K Portland has been very, very busy for Old Spice. First it was body spray with the “Smellcome to Manhood” campaign aka “Mom Song.” Then last week it was the triumphant return of Isaiah Mustafa and the &# ...
View Post Agencies | Brands | Campaigns | What The?? The Old Spice Wolfdog Calls it Quits By Kiran Aditham on Mar. 15, 2013 - 12:55 PM And thus, W+K Portland and P&G bid farewell to Old Spice’s “Wolfdog,” who in the past week has garnered over 4 million views via videos such as this and this and who’s even produced a Tumblr as well as� ...
View Post Ad Biz | Brands | Campaigns | Digital | People | What The?? As We All Figured, Only Dikembe Mutombo Can Save the World By Kiran Aditham on Nov. 26, 2012 - 2:33 PM W+K’s ongoing work for Old Spice demanded one hell of a refresh and the agency thankfully obliges with this rather promising effort for the P&G brand, which stars beloved former NBA center, Dikembe Mutombo. Though long s ...
Brands | Campaigns | People Old Spice: Now Strong Enough to Help You Dump Heather Graham By Kiran Aditham on Apr. 23, 2012 - 1:05 PM The W+K/Old Spice cavalcade continues as the agency is now touting the P&G brand’s Champion lineup with a new series of ads, one of which features a brief appearance from a sandcastle Delorean and Rollergirl herself, Hea ...
