View Post Ad Biz | Agencies | Brands | Campaigns | Digital CP+B LA Gets Sweet for WeMo By Erik Oster on Oct. 24, 2014 - 11:25 AM CP+B has just launched the first ever marketing campaign for home automation company WeMo, taking aim at viewer’s sweet sides with a 60-second broadcast spot. The spot, entitled “The Big Anniversary Rig” tells th ...
View Post Agencies | Brands | Campaigns | Digital | TV john st. Presents ‘The Lazy Environmentalist’ for WWF By Erik Oster on Sep. 24, 2014 - 3:32 PM Toronto agency john st.’s latest campaign for World Wildlife Fund Canada is based around the insight that people are lazy. Or, as Stephen Jurisic, co-ECD at john st. puts it, “This idea comes from the rather depressing ...
View Post Agencies | Brands | Campaigns | Digital Tribal Worldwide Shows ‘How to Dad’ for Peanut Butter Cheerios By Erik Oster on Jul. 23, 2014 - 2:44 PM Tribal Worldwide, Toronto has a new Canadian online campaign for Peanut Butter Cheerios illustrating “How to Dad.” The father in the spot is a welcome departure from the idiotic paternal human punchlines still typical ...
