View Post Agencies | Brands | Campaigns | Digital Mekanism Gets Fired Up for Jim Beam’s Kentucky Fire By Erik Oster on Oct. 16, 2014 - 1:59 PM Mekanism has a new digital campaign for Jim Beam’s cinnamon-infused Kentucky Fire, entitled “#FiredUp.” Made up of 15-second spots, Mekanism employs tongue-in-cheek humor to help introduce the new product with ad ...