View Post Ad Biz | Agencies | Brands | Campaigns | People | TV Droga5, Nas Take ‘The Ride’ for Hennessy By Erik Oster on Dec. 4, 2014 - 11:17 AM Droga5 enlisted New York rapper Nas in its latest spot for Hennessy, entitled “The Ride..” Nas’ association with the brand dates back to his classic 1994 debut Illmatic, where the brand is mentioned on the very f ...
View Post Agencies | Brands | Campaigns | TV W+K Portland Launches First Work for Weight Watchers By Erik Oster on Nov. 25, 2014 - 3:15 PM W+K Portland has launched a new campaign for Weight Watchers, its first for the brand since winning creative duties back in April. In a new 60-second spot, W+K drops the celebrity-driven approach taken by previous agency McCann (w ...
View Post Agencies | Brands | Campaigns | TV Adams&Partners Launches First-Ever thinkThin Campaign By Erik Oster on Jul. 18, 2014 - 1:28 PM Newly-launched Venice,California-based agency Adams&Partners have debuted the first-ever campaign for thinkThin, which positions the “nutritionally balanced high protein bars” as something you don’t have to f ...
View Post Ad Biz | Agencies | Brands | Campaigns David&Goliath Crafts New ‘Beautifully Simple’ Campaign for VIZIO By Erik Oster on Dec. 6, 2013 - 10:24 AM LA-based agency David&Goliath has crafted a new campaign promoting VIZIO’s M-Series Smart TV and VIZIO Sound Bar, complete with the new tagline, “Beautifully Simple.” The TV campaign contains three new spot ...
View Post Ad Biz Monday Morning Stir By Kiran Aditham on Jun. 24, 2013 - 9:56 AM -Following a one-month review, TDA_Boulder has succeeded San Francisco-based Mortar as agency of record for Denver-based Regis University. TDA will handle both strategy/creative and media. -Mullen is apparently targeting Ma ...
View Post Agencies | Brands | Campaigns Samsung Galaxy S4: Great for Confused, Tired Young Dads By Ella Riley-Adams on Jun. 5, 2013 - 11:16 AM Sure, 72andSunny and Samsung have had some fun comparing the latter’s smartphones to Apple’s in recent years, but in the last several months, it seems like the brand’s finally getting over their complex and showcasin ...
View Post Ad Biz Tuesday Odds and Ends By Kiran Aditham on Jan. 15, 2013 - 4:30 PM -Fast-food company A&W, which we all know for its root beer among other things, has appointed Lexington, KY-based Cornett Integrated Marketing Solutions as its new creative AOR. link -Women’s apparel brand lucy activewea ...
Campaigns Now You Can Put Faith in Your Facebook Friends on Bing By Kiran Aditham on May. 25, 2011 - 4:01 PM CP+B has rolled out its latest spots for Bing, this time showing how your Facebook friends can help you with your decisions while dillydallying on Microsoft’s search engine. Electro-funk-meisters Chromeo provide the score ...