View Post Agencies | Campaigns | Sports Sid Lee Toronto Welcomes Jermain Defoe’s Move to Toronto FC By Erik Oster on Jan. 14, 2014 - 12:09 PM Toronto FC has partnered with Sid Lee Toronto for a campaign highlighting their signing of star English striker Jermain Defoe (formerly of English Premier League’s Totenham Hotspur). Working under the assumption that “socc ...
View Post Ad Biz | Agencies | Brands | Campaigns | Digital Run DMC, DJ A-Trak Spin Off New Launch for Adidas By Jordan Teicher on Aug. 6, 2013 - 9:15 AM Adidas and Sid Lee are framing the new “Unite All Originals” as Run DMC vs. DJ A-Trak, but the versus bit comes on too strong. The campaign is much more affable than combative, think of it as a buddy cop combo where th ...
Ad Biz | Brands | Campaigns A-Trak Steps In to Provide Soundtrack for Latest Sid Lee/Adidas Work By Kiran Aditham on Mar. 5, 2013 - 3:35 PM Nothing like a little beat-dropping to wind down the day. So, let’s let Montreal native and renowned producer/mixmaster DJ A-Trak (just watch this from 16 years ago) do his thing for a minute in a new Sid Lee spot for adidas ...
