View Post Agencies | Brands | Digital BBDO NY Has Some ‘Ideas’ for GE By Erik Oster on Aug. 29, 2014 - 12:22 PM BBDO New York’s latest offering for GE continues to celebrate innovation, but marks a stylistic departure from the agency’s recent work. While “What Would Happen” and “Childlike Imagination” loo ...
View Post Agencies | Brands | Campaigns | Sports | TV W+K NY Finds ‘Different Ways In’ for ESPN By Erik Oster on Aug. 11, 2014 - 3:56 PM W+K New York has a new campaign for ESPN, promoting the network’s coverage of college football and stoking fans’ excitement for the first year of the college football playoffs. The campaign, entitled “Who’s ...
View Post Agencies | Brands | Campaigns | People | What The?? Amy Poehler Shines as Boss in Chandelier’s New Old Navy Spot By Erik Oster on Mar. 7, 2014 - 1:59 PM Amy Poehler shines as a boss with a pampered dog and an obsession with a prospective employee’s pants in Chandelier’s new spot for Old Navy, created in conjunction with Rock Paper Scissors and Sonic Union. In the spot, ...
View Post Agencies | Brands | Campaigns Equinox Takes Responsibility for Your Post-Workout Misdemeanors By Jordan Teicher on Jan. 2, 2014 - 12:14 PM If a Levi’s ad had a one-night stand with a Dos Equis commercial and the lovechild was baptized by a former Abercrombie art director, this “Equinox Made Me Do It” campaign by W+K New York would be the result. Eq ...
View Post Campaigns If This ‘It Can Wait’ Doc Doesn’t Help the Cause, We Don’t Know What Will By Kiran Aditham on Aug. 9, 2013 - 3:19 PM We figured we’d hold off on posting about this until this afternoon because it’s Friday and you might actually be able to view this in full, if you haven’t already, because it deserves to be. Werner Herzog, the ...
