View Post Agencies | Brands | Campaigns | TV Leo Burnett Celebrates ‘Tomorrow’ for Kellogg’s By Erik Oster on Dec. 29, 2014 - 3:19 PM Leo Burnett, Chicago recently launched a new spot for Kellogg’s entitled “Tomorrow.” “Tomorrow” celebrates the importance of breakfast and the recharging capabilities of Kellogg’s cereals in gra ...
View Post Agencies | Brands | Campaigns | Digital | Sports | TV DDB Chicago, The Marketing Store Bring the Trickshots in ‘McDonald’s GOL!’ By Erik Oster on Jun. 3, 2014 - 12:07 PM DDB Chicago teamed up with Smuggler and Whitehouse Post to create “McDonald’s GOL!,” an online and broadcast spot for the World Cup sponsors. The 1:50 video (above) celebrates amateur trickshots, including a few ...
View Post Agencies | Campaigns | What The?? McGarryBowen Chicago is Back with More From ‘The Denskies’ By Erik Oster on Nov. 25, 2013 - 10:44 AM Last week, we introduced you to McGarryBowen’s new “Denskies” campaign for Sears, and it wasn’t pretty. The spots employed a tired “There’s a better way to…” gimmick and random offe ...
View Post Ad Biz | Agencies | Campaigns | What The?? McGarryBowen Debuts Three Ridiculous Holiday Spots for Sears By Erik Oster on Nov. 21, 2013 - 3:30 PM It seems that the fight for the craziest, most absurd holiday ad is in full force, with McGarryBowen Chicago being the latest agency to throw their hat in the ring with three new spots for Sears that introduce us to “The Den ...
View Post Agencies | Brands | Campaigns Sears’ Diehard Batteries Will Survive the Zombie Apocalypse By Jordan Teicher on Oct. 14, 2013 - 11:58 AM Including a narrative is usually a good way for a commercial to hook the audience with creativity, but this Y&R Midwest zombie spot for Sears actually overdoes the narrative focus to the point where the brand association is ...
View Post Brands | Campaigns | Digital Geico Adds More ‘Work’ to Their Weird Digital Art Museum By Jordan Teicher on Oct. 7, 2013 - 12:44 PM The Geico Museum of Modern Insurance may not be the Louvre, but you can find the Mona Lisa in both places. In August, the Martin Agency teamed with Geico to launch a digital art museum, which is really another way of saying 15- an ...
Brands | Campaigns ‘Team Sprint’ Debuts First Work, Starring Kevin Durant By Kiran Aditham on Mar. 2, 2012 - 10:33 AM Nearly three months after picking up the baton for the wireless carrier from GS&P, “Team Sprint”–aka Digitas and Leo Burnett–have created their first work for the brand. In case you didn’t catch i ...
