View Post Agencies | Campaigns BBDO NY and Joe Montana Stay Strong for AT&T By Patrick Coffee on Jan. 12, 2015 - 12:00 PM In a campaign scheduled to culminate with tonight’s first-ever College Football Championship, BBDO New York focuses on a single fact for client AT&T: the provider offers customers “the nation’s strongest LTE ...
View Post Agencies | Brands | Campaigns | TV BBDO NY Pauses the Action for U-verse By Erik Oster on Aug. 7, 2014 - 3:28 PM There are an abundance (some might say an overabundance) of ads for television related products and services showing the viewer immersed in the onscreen action as a means of highlighting features, so BBDO New York’s latest s ...
View Post Agencies | Campaigns BBDO Reads Subtitles, Rearranges the Furniture for AT&T By Patrick Coffee on Aug. 1, 2014 - 3:01 PM A spot from BBDO’s latest campaign for AT&T combines the 70’s sitcoms that our more mature readers all loved with what looks and sounds a lot like a 90’s metal show hosted in…a high school auditorium? ...
Agencies | Brands | Campaigns | TV BBDO New York Ruins Classic Beach Boys Song for AT&T By Erik Oster on Apr. 24, 2014 - 1:04 PM This one’s been making the rounds for awhile, but we figured we’d add our two cents since it involves the ruining of a classic Beach Boys track. BBDO New York employs the Beach Boy’s “Wouldn’t It Be N ...
View Post Ad Biz | Agencies | People JWT NY Co-CCO MacDonald Heading to BBDO By Kiran Aditham on Nov. 1, 2013 - 4:06 PM After spending the last 18 months as co-chief creative officer at JWT New York, Matt MacDonald has moved on as he’s joined up with David Lubars & Co. at BBDO to take on the role of ECD on AT&T. MacDonald joined JWT N ...
View Post Agencies | People Kutscher Out at JWT NY By Kiran Aditham on Apr. 3, 2013 - 12:01 PM JWT New York has confirmed that as of today, it’s decided to part ways with co-chief creative officer Ryan Kutscher, who has been with the agency for less than a year. JWT NY would not comment beyond the confirmation, but as ...
Brands | Campaigns | People Macy’s Calls on Usual Cast of Celebs to Hawk Fall Wares By Kiran Aditham on Sep. 13, 2012 - 1:09 PM Ah yes, fall is almost upon us and Macy’s is getting into the swing of things this season by assembling its usual odds-and-sods group of celebs whose various product lines are being sold in the retail chain. Fresh off of giv ...
Agencies | People JWT NY Appoints New ECD By Kiran Aditham on Aug. 8, 2012 - 1:47 PM Ahh, so this is the “good news” we’ve been hearing about. Nearly three months after joining JWT’s New York hub as co-CCO’s, Ryan Kutscher and Matt MacDonald have made their first notable hire in Ben J ...
Agencies | People JWT Appoints Co-CCOs in NY By Kiran Aditham on May. 22, 2012 - 3:10 PM Well, JWT North America CCO Jeff Benjamin is getting down to business in New York, as we now have two new co-chief creative officers in the agency’s flagship office, namely fellow CP+B alum Ryan Kutscher and JWT ECD Matt Mac ...
Brands | Campaigns | People Bieber Fever Knows No Bounds By Kiran Aditham on Nov. 21, 2011 - 10:32 AM Tween heartthrob, pop sensation and accused baby daddy Justin Bieber apparently has the same effect on grown men as he does on middle-school girls according to this Black Friday ad created by JWT New York for Macy’s. The Bie ...