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Ad Biz | Agencies | Brands | Campaigns | Digital | TV

FCB West Gets Interactive for Dragon Age: Inquisition

By Erik Oster on Nov. 21, 2014 - 1:01 PM

FCB West created a campaign promoting the release of Electronic Art’s Dragon Age Inquisition, centered around broadcast and online trailers. The trailers feature dramatic gameplay footage designed to pique viewers interest i ...
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Agencies | Brands | Campaigns | Sports | TV

DDB Chicago Unveils ‘Celebrate with a Bite’ for McDonald’s

By Erik Oster on Feb. 5, 2014 - 4:26 PM

The biting of the medal has become a tradition at the Olympic games that symbolizes victory. DDB Chicago draws the connection between this iconic symbol and the biting of McNuggets and other McDonald’s products “someti ...
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Agencies | Brands | People | TV

State Farm Steals Aaron Rodgers’ ‘Title Belt’

By Bob Marshall on Oct. 19, 2011 - 3:29 PM

During last year’s race to the Super Bowl, Green Bay Packers QB Aaron Rodgers invented a new kind of touchdown celebration that Wisconsinites of all walks could perform with pride. Rodgers’ homage to professional wrest ...
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