View Post Agencies | Brands | Campaigns | Digital DraftFCB Finds Success with Felines, Cash Prizes By Jordan Teicher on May. 13, 2013 - 11:42 AM DraftFCB Chicago has invoked the cuteness theory for their latest Del Monte Foods work, which suggests that people will always respond positively to cats or babies. The Facebook campaign lets users personalize a digital cat avatar ...
Ad Biz Wednesday Odds and Ends By Kiran Aditham on Sep. 26, 2012 - 4:29 PM -IPG-owned Lowe & Partners’ healthcare arm ICC Lowe has welcomed Matt Brown as general manager of its flagship Parsippany, NJ office as well as head of its emerging technology and medical device division, Redshift. -W+K ...
Agencies | Brands | Digital Nike, Random Hacks of Kindness Celebrate the ‘Making of Making’ By Bob Marshall on May. 30, 2012 - 10:50 AM Once a company synonymous with overseas sweatshops and cheap labor, Nike wasn’t exactly what anyone would consider a model of environmental sustainability. In a PR move, the brand is making a move to change that reputation, ...