View Post Agencies | People MRY CEO Britton to Oversee Big Fuel By Patrick Coffee on Sep. 30, 2014 - 12:25 PM To update our recent post on MRY’s status in the wake of this month’s Publicis shakeup, we can confirm that founder/CEO Matt Britton will now oversee the operations of both his own agency and fellow New York shop Big F ...
View Post Agencies MRY Now Part of Starcom MediaVest By Patrick Coffee on Sep. 24, 2014 - 1:34 PM Before we received confirmation from agency sources this morning, The Wall Street Journal reported that MRY will indeed become part of the larger Starcom MediaVest Group. This is just the latest change over at Publicis, which anno ...
View Post Ad Biz | Agencies MRY Names MD for New San Francisco Office By Patrick Coffee on Jun. 24, 2014 - 12:31 PM MRY’s San Francisco office has a new Managing Director. International agency vet Kingsley Taylor will oversee all “operations, marketing, business development and account servicing” for MRY West, effective imme ...
View Post Agencies | Op-Eds Op-Ed: So, What Does MRY Think About 2014? By Kiran Aditham on Dec. 12, 2013 - 9:41 AM As part of our ongoing trend/observation series from agency folks, we bit and below is what various folks at MRY, the digital/social agency formerly known as Mr. Youth that of course aligned with LBi early this year, have to say ...
View Post Ad Biz | Agencies | People MRY Appoints 360i Alum as First CMO By Kiran Aditham on Jun. 24, 2013 - 11:03 AM It looks like MRY is on a senior-level staffing streak of sorts. Less than three weeks after bringing on AKQA alum Ian Chee as chief strategy officer and simultaneously promoting Matt Rednor to chief innovation officer, the NYC-ba ...
View Post Ad Biz | Agencies | People Rokkan Expands to L.A., Chicago, Welcomes Back Carley as ECD By Kiran Aditham on Feb. 5, 2013 - 9:38 AM It’s been a busy morning on the Publicis Groupe front to say the least. Following the big news that Maurice Levy & company was merging Digitas with LBi (more on that in a minute), NYC-based digital agency Rokkan, which P ...
View Post Ad Biz | Agencies | What The?? And Now, Your Unicorn-Led Midday Break, Courtesy of LBi By Kiran Aditham on Dec. 18, 2012 - 12:25 PM We’re not sure what LBi is trying to convey here, but we do agree that regardless of the situation, there’s no way a 10-speed bike measures up to an almighty unicorn on the open market. That’s the holiday message ...
Agencies LBi Has Indeed Acquired Mr. Youth By Kiran Aditham on Nov. 14, 2011 - 2:03 PM Well, looks like our sources from back in September were on to something as LBi, which was on the shortlist of those interested in acquiring NYC-based social media agency Mr. Youth, has indeed followed through with the purchase. O ...
Agencies | We Hear? We Hear: Mr Youth is On the Market By Kiran Aditham on Sep. 16, 2011 - 12:24 PM Very reliable sources tell us that New York-based, social media-focused agency Mr. Youth, which also opened up shop in San Francisco a few months back, is narrowing down potential buyers and among those on the shortlist is LBi. Ou ...
Agencies | People Weinstock Indeed Leaves Euro, Heads to Mr. Youth By Kiran Aditham on Apr. 18, 2011 - 3:49 PM It’s been almost a month since we reported that Euro RSCG creative director David Weinstock was likely on his way out the door, and now we’ve received official word that he has in fact left the agency for an ECD post a ...