View Post Campaigns 72andSunny Seizes Glory for Call of Duty: Black Ops III By Erik Oster on Nov. 2, 2015 - 3:59 PM The agency's new broadcast spot for the latest game in Activision's popular franchise features actor Michael B. Jordan, Seahawks running back Marshawn Lynch and model Cara Delevingne.
View Post Campaigns BBDO New York Makes Its First Pepsi Ad Since 2008 By Erik Oster on Sep. 23, 2015 - 4:48 PM Seahawks running back Marshawn Lynch reluctantly appears in a 30-second spot for the brand.
View Post Campaigns Marshawn Lynch Sells Skittles on EVINE Live for Olson Engage By Erik Oster on Sep. 1, 2015 - 2:45 PM Lynch appeared on the cable shopping network to help sell cases of Skittles.
View Post Ad Biz Thursday Odds and Ends By Erik Oster on Jan. 29, 2015 - 4:17 PM A late roundup of the day's news
View Post Ad Biz | Agencies | Brands | Campaigns | Digital | Sports DDB Launches Seahawks-Inspired Print/Banner Campaign By Erik Oster on Jan. 30, 2014 - 1:55 PM DDB has created a series of print and banner ads for Skittles celebrating the Seahawks in anticipation of the Super Bowl. The straightforward ads claim that the “S” on Skittles (pictured in green in the ads) now stands ...
View Post Ad Biz | Agencies | Brands | Campaigns Here’s Heat’s New Brotastic ‘Born to Madden’ Spot By Erik Oster on Aug. 26, 2013 - 9:21 AM Although you have to wonder how necessary advertising the next Madden game really is, considering how football/gaming bros pretty much spend all summer salivating in anticipation of the pigskin franchise’s next release, Heat has ...
View Post Brands | Campaigns | Sports | TV Arian Foster, Marshawn Lynch Get Generational for ‘Madden 25’ By Jordan Teicher on Aug. 20, 2013 - 1:43 PM Madden is turning 25 this year. That means decades of video game football obsessions have now been around long enough to be passed from parents to children and then some. To kick off the game’s promotional campaign, EA Sport ...