View Post Agencies | Brands | Campaigns | TV TBWA Conquers ‘Muddy Road’ for Nissan Rogue By Erik Oster on Dec. 30, 2014 - 3:27 PM TBWA Toronto conquers a “Muddy Road” in its latest spot for Nissan, which sees the Nissan Rogue overcoming some downright monstrous weather conditions. The spot opens on am SUV stuck in a giant mud puddle. As the drive ...
View Post Agencies | Brands | Campaigns TBWA Explores ‘Gas Station’ Fears for Nissan Sentra By Erik Oster on Jul. 30, 2014 - 10:40 AM TBWA Toronto has a new spot for Nissan Sentra that explores fears of filling up, horror movie style. The 60-second “Gas Station” opens on a man arriving at a creepy, dimly-lit gas station. Soon the station comes to lif ...
View Post Agencies | Brands | Campaigns | TV john st. Wants Canadians to ‘Get to Know Mitsubishi’ By Erik Oster on Jun. 18, 2014 - 1:33 PM With the brand having passed the 10-year mark in Canada, john st. is re-introducing Mitsubishi with a new branding campaign, complete with a fresh tagline, “Built Better. Backed Better.” Built around a series of 30-sec ...
Ad Biz | People Arcade Edit Bolsters Roster with Pair of Editors By Erik Oster on Apr. 14, 2014 - 2:55 PM Bicoastal Arcade Edit has strengthened its roster with the addition of editors Jen Dean and Mark Paiva. Dean joins Arcade Edit from Whitehouse Post, where since 2011 she has honed her skills for brands including Google, New York T ...
View Post Brands | Campaigns Dickies Shows Off Blue Collar Pants By Jordan Teicher on Jul. 16, 2013 - 1:51 PM The construction man in the new Dickies spot produced by Seattle-based agency Creature is actually wearing a blue-collared shirt, a level of detail that could’ve been overlooked, especially in an ad for pants. We never see t ...
View Post Campaigns | Digital | TV Your Child Will Probably Die Because the BC Children’s Hospital Ceiling is Too Low By Bob Marshall on Feb. 20, 2013 - 12:45 PM When I first watched this spot from DARE Vancouver, I thought, “Wait, if the BC Children’s Hospital is so full, then why do they need donations to help fund a new building? Shouldn’t they be rich?” Then, I ...