View Post Campaigns VCCP, Airbnb Animated by Cold War Memories By Patrick Coffee on Nov. 7, 2014 - 1:03 PM In case you haven’t heard, advertising for “startups” in the “sharing economy” is all the rage. Uber, Lay’s and BBDO Energy recently joined forces to help us plan a picnic, and subletting servic ...
View Post Ad Biz | Campaigns Susan Sarandon, Psyop Spread Malaria Awareness with ‘Nightmare: Malaria’ Game By Erik Oster on Dec. 5, 2013 - 5:03 PM This past Tuesday saw the release of the first game developed by production company Psyop, “Nightmare: Malaria.” Susan Sarandon lent her vocal talents to the game, developed in partnership with Against Malaria Foundat ...
Brands | Campaigns | TV IBM’s ‘Smarter Planet’ TV Campaign Gets a Makeover By Bob Marshall on Jan. 17, 2012 - 3:46 PM From Ogilvy and production company Psyop come a new trio of highly animated TV spots for IBM’s “Smarter Planet” campaign. As we’re told in the release, each of these spots was created with the purpose of gi ...
Brands | Campaigns Fanta Drops Dancers, Adds CGI City By Bob Marshall on Mar. 16, 2011 - 1:04 PM Though the “Want a Fanta” dancers of yesteryear are absent in a new round of spots from Ogilvy NY and those VFX/animation whizzes at Psyop, Fanta is still being billed as some sort of liquid ecstasy substitute in the c ...
Campaigns LG Wreaks Havoc in Toyland By Michael Musco on Dec. 3, 2010 - 12:59 PM Taking a cue from Jaws, Y&R New York sets the scene in this spot for the LG Kompressor Elite vacuum cleaner. Everything is all fine and dandy, as all the toys are enjoying a day at the carpet until a couple gets separated from ...