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Ad Biz | Agencies | Brands | Campaigns | TV

New Balance Wants to Make ‘Runnovation’ a Thing, Gives it an ‘Anthem’

By Bob Marshall on Jul. 11, 2013 - 2:43 PM

From Arnold Worldwide comes “Runnovation Anthem,” a spot for New Balance that depicts people running in different environments interspersed with cuts of what appear to be acts of science. There’s also a very loud ...
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Ad Biz | Agencies | Brands | Digital

Arnold Worldwide, New Balance Compete to be Most Patriotic

By Ella Riley-Adams on Jul. 2, 2013 - 1:09 PM

Conveniently timed for the 4th of July, Arnold Worldwide and New Balance have launched a campaign celebrating the latter’s commitment to the United States. In a four-video series titled, “Our U.S. Factory Workers vs. Their ...
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