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Campaigns

The Marketing Arm, Pepsi Celebrate ‘The Joy of Dance’

By Erik Oster on Feb. 4, 2016 - 4:17 PM

Janelle Monáe stars in the agency's Super Bowl spot for the brand.
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Agencies | Brands

Diageo Confirms Smirnoff Review

By Kiran Aditham on Jun. 5, 2013 - 9:52 AM

We first started hearing murmurs about this yesterday, and now, we’ve received confirmation from Diageo itself that the spirits giant has launched a global creative review for its vodka brand, Smirnoff. According to Diageo, ...
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Brands | People

Meet Smirnoff’s New Global Nightlife Ambassador

By Kiran Aditham on Aug. 18, 2011 - 8:58 AM

Diageo’s fairly inexpensive vodka brand has tapped none other than Madonna to take part in what’s dubbed the “Nightlife Exchange Project,” which has the pop goddess trying to find the best dancer for her ne ...
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