Brands | Campaigns Apparently, Gen X/Y Hyundai-Driving Parents ‘Don’t Tell’ By Ella Riley-Adams on Oct. 3, 2012 - 9:34 AM Step aside, Saatchi LA and your Toyota “Swagger Waggon,” Innocean has created its own sect of hip, kid-toting, SUV-driving couples called, wait for it, “alternadults.” The agency’s latest spot for ...