View Post Agencies | Brands | Campaigns | People | TV Saatchi & Saatchi NY Introduces Grumpy Cat to Buzz By Erik Oster on Jul. 1, 2014 - 5:09 PM Saatchi & Saatchi New York introduces Internet phenomenon Grumpy Cat to Honey Nut Cheerios in a new 30-second broadcast spot for the brand designed to appeal to younger audiences. For the spot, entitled simply “Buzz Meet ...
View Post Agencies LAIKA To Focus on Features as Ad Team Forms New Studio By Patrick Coffee on May. 21, 2014 - 1:31 PM LAIKA, the animation studio behind Coraline and ParaNorman, has doubled as a go-to source for animated spots in recent years, helping agencies like McCann and W+K create campaigns for various clients. This week, however, the studi ...
View Post Agencies | Brands | Campaigns McCann NY, LAIKA Craft Dioramas for Jose Cuervo By Erik Oster on Apr. 28, 2014 - 3:35 PM McCann New York has a new campaign for Jose Cuervo that takes viewers on a journey through the brand’s history via handcrafted dioramas housed inside, you guessed it, Cuervo bottles. The results are pretty intriguing, and ma ...
Brands | Campaigns Wes Anderson Brings His ‘World’ to Sony By Kiran Aditham on Mar. 22, 2012 - 1:14 PM …And while we’re on the topic of McCann, we’ll refrain from using the word “quirky” this time around as we’ve learned our lesson after the last Wes Anderson/spot-related post. So, we’ll ju ...