View Post Ad Biz | Agencies | Brands | Campaigns | Digital | What The?? OKRP Holds Pet Focus Group for Big Lots By Erik Oster on Sep. 10, 2014 - 12:22 PM Chicago-based agency O’Keefe Reinhard & Paul has a new campaign for Big Lots, promoting its pet food and merchandise offerings with a focus group for pets. Instead of writing a scripted ad, the agency got a group of pets tog ...
View Post Agencies | Brands | Campaigns | TV Grey Asks ‘Why Are Women Always Apologizing?’ for Pantene By Erik Oster on Jun. 18, 2014 - 11:37 AM Last year, Pantene made waves with their “Labels” ad from BBDO Guerrero in Manila, which explored how men and women are labeled differently for the same behavior. “Labels” gained over 46 million views and ...
View Post Agencies | Campaigns | Politics | What The?? Evolve Asks Gun Owners Not to Be Dumbasses By Erik Oster on Feb. 18, 2014 - 12:29 PM Today, Saatchi & Saatchi New York is launching the first ever campaign for the gun responsibility organization Evolve, encouraging people to take personal responsibility for gun safety and generally not be dumbasses. Saatchi & ...
View Post Agencies | Brands Grey New York, Downy Tell a T-Shirt Love Story By Ella Riley-Adams on Jul. 23, 2013 - 11:05 AM We all have an extra soft, hol(e)y shirt that fits perfectly, whether it’s an oversized sleepshirt once worn by a parent, an old boyfriend’s flannel, or an embarrassing Greenday tour T. In their new spot, Downy celebrates the ...
Brands | Campaigns Jared Hess Brings More Dry Humor to Hefty By Ella Riley-Adams on Jul. 26, 2012 - 10:51 AM Maybe I’m jaded because it’s both raining and hot in New York this morning, but Hefty’s Foam Plates commercial didn’t inspire me to even think of giggling. Okay fine, maybe I smiled when Gary the Knight laughs like a mania ...
Agencies | Brands | Campaigns CP+B Brings Chef Expertise, Fast Food Together for Applebee’s By Ella Riley-Adams on Jul. 2, 2012 - 1:35 PM Applebee’s is separating themselves from the “good ole American” aesthetic. With their new “See You Tomorrow” campaign created by CP+B, they’re emphasizing fresh food, exciting ingredients, and unexpected taste combina ...
Brands | Campaigns Wes Anderson Brings His ‘World’ to Sony By Kiran Aditham on Mar. 22, 2012 - 1:14 PM …And while we’re on the topic of McCann, we’ll refrain from using the word “quirky” this time around as we’ve learned our lesson after the last Wes Anderson/spot-related post. So, we’ll ju ...
Brands | Campaigns | People | TV Wes Anderson Brings the Quirk Factor to the Hyundai Azera By Bob Marshall on Feb. 28, 2012 - 11:32 AM Did you know that it’s already been five years since Wes Anderson’s last live-action feature, The Darjeeling Limited? Before Anderson’s new movie, Moonrise Kingdom, hits theaters in May, the cinematic master of q ...
Ad Biz | Brands | Digital Some Nerds Rap About Snapple By Bob Marshall on Mar. 24, 2011 - 1:08 PM The 80’s sure were a fun time for rap music. No one had to worry about hardcore gangstas bustin’ caps in our respective asses, and gold chains, Adidas shoes sans laces and a ghetto blasters on shoulders were national s ...