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DDB Canada Works Out Ears for Sony

By Erik Oster on Dec. 1, 2014 - 2:13 PM

DDB Canada crafted a new campaign for Sony, promoting its Hi-Res Audio collection via two 30-second broadcast spots. The ads aim for a weird sort of humor, with each showing people working out their ears in preparation of the inte ...

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Agencies | Brands | Campaigns | Digital

One Twenty Three West Trades Montana’s BBQ for Goods/Services

By Erik Oster on Jul. 22, 2014 - 3:12 PM

What can you pay for with barbecue? A massage, yoga and MMA lessons, flowers and a psychic reading, at least according to One Two Three West’s new spot for Montana’s Cookhouse & Bar. The agency supposedly only paid ...

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Agencies | Campaigns | Digital | TV

john st. Launches ‘Surrogaid’ for War Child Canada

By Erik Oster on May. 8, 2014 - 12:21 PM

“What if you could help mother children in war-affected areas? What if you could virtually reach out and literally provide them the warmth of a mother’s hug?” These questions are the genesis of john st.’s new c ...

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Brands | Campaigns | Events

Jacknife, Stoli Go Back to the Original French Exit

By Jordan Teicher on Dec. 3, 2013 - 1:08 PM

For the new campaign for Stoli Vodka, Toronto shop Jacknife asked directors to tell an origin story of their choice. Stoli’s tagline is “The Original Vodka for Original People,” whatever the hell that means, but ...

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Agencies | Brands | Campaigns | What The??

Cossette Launches Bats**t Crazy ‘Competition Crunch’ Campaign for Oatmeal Crisp

By Erik Oster on Nov. 15, 2013 - 12:04 PM

People like crunchy cereal. Oatmeal Crisp is a cereal that is crunchy. Cossette took this idea and handed it to a bunch of deranged copy writers who escaped from a mental institution. The result is their batshit crazy new campaig ...

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Agencies | Awards | What The??

In john st.’s World, Fear is Key to Great Brand Experiences

By Kiran Aditham on Nov. 6, 2013 - 5:16 PM

WPP-owned, Toronto-based john st. continues in its great annual tradition of taking the piss out of the industry as part of its pitch for Strategy‘s Agency of the Year awards (we covered fellow Toronto agency Lowe Roche̵ ...

Agencies | Brands | Digital

Skittles ‘Gif Raps’ the Holidays

By Bob Marshall on Dec. 14, 2011 - 12:32 PM

Remove the “t” from “gift” and the “w” from “wrap” and you end up with “Gif Rap,” Skittles’ digital holiday card from BBDO Toronto. Animated gifs have had quite a r ...

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