View Post Ad Biz | Agencies | Brands | Campaigns | Digital CP+B Gets MetLife Customers to Share ‘Who I Live For’ By Erik Oster on Sep. 12, 2014 - 2:13 PM In celebration of National Life Insurance Month (yes, this is a thing), CP+B created a campaign for MetLife asking customers who they live for. They then shared the results in a series of two online videos, called “Who I Liv ...
Agencies | Brands | Campaigns CP+B Brings Chef Expertise, Fast Food Together for Applebee’s By Ella Riley-Adams on Jul. 2, 2012 - 1:35 PM Applebee’s is separating themselves from the “good ole American” aesthetic. With their new “See You Tomorrow” campaign created by CP+B, they’re emphasizing fresh food, exciting ingredients, and unexpected taste combina ...
