View Post Ad Biz | Agencies | Brands | Campaigns | Sports | TV W+K Amsterdam Launches ‘Feel The Game’ for FIFA 15 By Erik Oster on Sep. 12, 2014 - 12:20 PM W+K Amsterdam launches a new campaign for FIFA 15 today, entitled “Feel The Game.” In a 2:15 broadcast spot, W+K Amsterdam immerses fans into the on-pitch action as they experience what players in the game do. When it ...
View Post Brands | Campaigns | Sports And So, Samsung’s Sci-Fi Soccer Saga Continues By Kiran Aditham on May. 30, 2014 - 10:47 AM Continuing a rather ambitious storyline that kicked off late last year, Samsung, with the aid of Cheil Worldwide and Psyop, has unveiled the next installment of its soccer stars vs. aliens saga to promote the Galaxy S5. While not ...
View Post Agencies | Brands | Campaigns | Sports | TV W+K NY Celebrates the World Cup’s ‘One Time Zone’ for ESPN By Erik Oster on May. 28, 2014 - 2:01 PM Yesterday we brought you news of Adidas’ World Cup spot from TBWA featuring Lionel Messi, a host of other international stars, and a Kanye West track. Now here’s a look at the latest in W+K New York’s World Cup c ...
View Post Agencies | Brands | Campaigns | People | Sports | TV TBWA\Chiat\Day Taps Messi, Kanye for Adidas By Erik Oster on May. 27, 2014 - 1:55 PM TBWA\Chiat\Day have launched the “All In Or Nothing” World Cup campaign for Adidas — the biggest in the company’s history, according to The Guardian — with a spot starring superstar Lionel Messi and f ...
View Post Ad Biz | Agencies | Brands | Campaigns | Digital | Social Media | Sports Iris Launches ‘Fast or Fail’ Game for Adidas Featuring Lionel Messi By Erik Oster on Mar. 4, 2014 - 1:24 PM Iris has launched a new campaign for Adidas called “Fast or Fail,” to promote Lionel Messi’s new adiZero f50 Messi boot. The campaign is centered around “an innovative real-time reactive game experience re ...
View Post Campaigns | Sports | TV ESPN to Debut First Spot for 2014 World Cup Tomorrow By Erik Oster on Dec. 31, 2013 - 3:07 PM It’s time to start getting excited about the 2014 FIFA World Cup in Brazil. With the opening game about six months away, ESPN is set to debut their first spot in their campaign promoting the event during tomorrow’s tel ...
View Post Ad Biz | Brands | Campaigns | Sports Visa Sings for FIFA’s League of Nations in World Cup Spot By Jordan Teicher on Dec. 11, 2013 - 2:27 PM The 2014 World Cup may not start for 183 days, but Visa is jumping on the publicity wagon extra early with “One Worldwide,” a singing welcome for all 32 teams playing in Brazil. Sources tell us Atmosphere Proximity is ...
View Post Agencies | Campaigns | People | Sports Bryant, Messi Face Off in ‘Selfie Shootout’ for Turkish Airlines By Erik Oster on Dec. 4, 2013 - 5:13 PM Last year, Lionel Messi and Kobe Bryant faced off in an ad for Turkish Airlines, competing for a young fan’s attention. The ad, “Legends on Board,” became a gigantic viral success, now with over 105 million views ...
View Post Ad Biz | Agencies | Brands | Campaigns | What The?? W+K Amsterdam’s ‘Messimorphosis’ for ‘FIFA 14’ is Kind of Creepy By Erik Oster on Nov. 18, 2013 - 10:41 AM Last Thursday saw soccer star Lionel Messi become the world’s “first life-size, living avatar” dubbed Lifesize Messi, to promote EA Sports’ FIFA 14 for PS4 and Xbox One. W+K Amsterdam have just rolled out ...
View Post Agencies | Brands | Campaigns | Sports Lionel Messi Reconfigures a City for Samsung in ‘The Developer’ By Jordan Teicher on Oct. 9, 2013 - 12:05 PM Question: What would a contemporary soccer-related version of “Les Miserables” look like if we replaced all the singing actors with kids and threw in the craftiest living man in cleats? Answer: This tw0-minute Leo Burn ...
