View Post Agencies | Brands | Campaigns | People | Sports | TV TBWA Celebrates Gatorade’s 50th Anniversary By Erik Oster on Dec. 29, 2014 - 11:04 AM TBWA has crafted a new spot, entitled “50,” celebrating Gatorade’s 50th anniversary and looking back at notable sporting accomplishments from the past half century. “50” opens with a nod to Gatorade&# ...
View Post Agencies | Brands | Campaigns | Digital TBWA Celebrates a Day of Sun for Jimmy Dean By Erik Oster on Oct. 7, 2014 - 10:51 AM TBWA/Chiat Day, LA has a new series of online spots in their ongoing campaign promoting Jimmy Dean’s new lunch and dinner offerings. Some wondered, when Jimmy Dean announced the move into the instant lunch/dinner market, whe ...
View Post Agencies | Brands | Campaigns | Digital | People | Sports | TV TBWA\Chiat\Day Sends Off Yankees Captain for Gatorade By Erik Oster on Sep. 18, 2014 - 10:46 AM TBWA\Chiat\Day bids adieu to Yankees captain (and regular starting shortstop since 1996) Derek Jeter in a 90-second send-off spot for Gatorade, an MLB sponsor since 1990. While there has been no shortage of fanfare surrounding Jet ...
View Post Agencies | Brands | Campaigns | People | Sports TBWA\Chiat\Day Taps Peyton Manning, Cam Newton for Gatorade By Erik Oster on Aug. 18, 2014 - 3:31 PM The late comedian Mitch Hedberg had a joke that went: “You don’t have to be sweating and holding a basketball to enjoy a Gatorade, you can just be a thirsty dude. Gatorade forgets about this demographic. I’m thir ...
View Post Agencies | Sports TBWA\Chiat\Day, Adidas Throw a World Cup House Party By Shawn Paul Wood on Jun. 11, 2014 - 2:45 PM For the Super Bowl, the game is the advertising. For the World Series, ads are a respite. For the World Cup, however, there’s just not as much fanfare. TBWA\Chiat\Day hopes to change that with its new spot for Adidas. The wo ...
View Post Agencies | Brands | Campaigns | People | Sports | TV TBWA\Chiat\Day Taps Messi, Kanye for Adidas By Erik Oster on May. 27, 2014 - 1:55 PM TBWA\Chiat\Day have launched the “All In Or Nothing” World Cup campaign for Adidas — the biggest in the company’s history, according to The Guardian — with a spot starring superstar Lionel Messi and f ...
View Post Ad Biz | Agencies | Campaigns Macklemore, Ryan Lewis Bring Grammy Life to NYC Bus By Jordan Teicher on Jan. 16, 2014 - 10:16 AM Most likely, this video of Macklemore and his Jazzy Jeff shadow Ryan Lewis is a staged marketing effort from TBWA\Chiat\Day LA to promote the 56th Grammy Awards. The two musicians hop on a New York City bus with a boombox and star ...
