View Post Agencies | Brands | Campaigns | Digital | People | Sports | TV Translation Presents ‘LeBron James’ First Home Game’ for Sprite By Erik Oster on Oct. 29, 2014 - 3:07 PM Translation recently debuted a new spot for Sprite documenting LeBron James return to his home town of Akron, Ohio. Entitled “LeBron James’ First Home Game” the spot follows James as a driver takes him through Ak ...
View Post Agencies | Brands | Campaigns | People | Sports | TV David&Goliath, LeBron Tout Kia as ‘Fit for a King’ By Erik Oster on Oct. 28, 2014 - 12:54 PM David&Goliath teamed up with NBA superstar LeBron James in its latest effort for Kia, which recently extended its contract as “official automotive partner of the NBA.” In the spot, James emerges from the Kia’ ...
View Post Agencies | Brands | Campaigns | Digital | People | Sports Beats Celebrates LeBron’s Homecoming By Erik Oster on Oct. 20, 2014 - 10:46 AM Beats by Dre in collaboration with R/GA Los Angeles celebrates LeBron James’ much discussed return to the Cleveland Cavaliers in a new campaign entitled “Re-Established 2014.” The campaign is centered around a 2 ...
View Post Ad Biz Friday Odds and Ends By Erik Oster on Jul. 11, 2014 - 5:01 PM -Apple’s “Pride” video features the company’s employees and family members marching in San Francisco’s Pride Parade (video above). link -Media companies are building in-house creative shops to offer m ...
View Post Agencies | Brands | Campaigns | Digital | People | Sports R/GA Reveals Epic World Cup Spot for Beats By Erik Oster on Jun. 5, 2014 - 2:19 PM With the World Cup a week away, the barrage of World Cup-themed ads isn’t showing any sign of slowing down, and this 5 minute spot R/GA put together for Beats might be the biggest one yet. Indeed, as Adweek writes, the spot ...
View Post Ad Biz Friday Odds and Ends By Kiran Aditham on Mar. 14, 2014 - 4:31 PM -Fresh off of his highly-viewed/widely-discussed appearance on Between Two Ferns, President Obama has now found a new, somewhat notable ally in his pitch for the Affordable Care Act: LeBron James (above). link -Y&R Midwest won ...
View Post Agencies | Campaigns | Sports Goodby Silverstein & Partners Ring in Holiday Season with ‘Jingle Hoops’ for NBA By Erik Oster on Nov. 14, 2013 - 3:08 PM Last year, Goodby Silverstein & Partners celebrated the holidays with their “BIG: Color” spot for the NBA, which they sometimes refer to as “Carol of the Balls” (sounds a bit gross to me.) Following on ...
View Post Agencies | Brands | Campaigns | People | Sports | TV LeBron Kicks Back with Family, Friends for Samsung Galaxy By Jordan Teicher on Oct. 30, 2013 - 9:05 AM We are now in the season of LeBron James commercials. He’s like Victor Cruz, only taller, better, richer, and not a Time Warner Cable lackey. If you happened to watch the opening night of the NBA season, you saw three differ ...
View Post Brands | Campaigns | Sports Plenty of Screaming Ensues in New LeBron-Focused Sprite Spot By Erik Oster on Oct. 15, 2013 - 11:20 AM Translation, which was recently tapped by Coca-Cola to handle marketing for Sprite, has a new spot for the green-bottled lemon-lime soft drink. Although Sprite has changed agencies and approaches several times in recent years, thi ...
View Post Ad Biz | Brands | Sports ‘NBA2K14’ Makes it ‘Reign’ in Lebron James-Starring Spot By Kiran Aditham on Oct. 4, 2013 - 9:49 AM In a follow-up to the earlier NBA 2K14 spot which heralded Lebron James’s first game cover, Zambezi returns with the official launch ad for the game featuring who most believe is the best in b-ball today. Yours truly hasn ...