View Post Ad Biz | Agencies | Campaigns | Digital BBDO NY Looks at ‘Monsters Under the Bed’ for Sandy Hook Promise By Erik Oster on Dec. 11, 2014 - 1:51 PM With the anniversary of the Sandy Hook Elementary School shooting coming up this Sunday, BBDO New York crafted a PSA campaign for Sandy Hook Promise, an gun violence prevention organization formed in the wake of that tragedy. In t ...
View Post Agencies | Campaigns W+K and ESPN Give College Football Fans a Moment in the Spotlight By Patrick Coffee on Aug. 28, 2014 - 11:47 AM W+K New York isn’t the only agency that’s been focused on football recently — and for good reason. Not only is the NFL about to start things up again, but this year’s college football season will be the fir ...
View Post Agencies | Brands | Campaigns | Digital | TV Berlin Cameron Steals Dress for Gilt By Erik Oster on Mar. 28, 2014 - 3:44 PM Berlin Cameron United’s new campaign for Gilt features a chase scene and some unusual disrobing. Upon sighting a model in a sleek yellow dress, a woman decides she can’t live without the outfit and chases after her. Th ...
View Post Agencies | Brands | Campaigns What Exactly is Ogilvy’s ‘Project Sunlight’ for Unilever? By Erik Oster on Nov. 20, 2013 - 5:12 PM Unilever, the international conglomerate producing over 400 products, hasn’t always had a sterling environmental and social record. In 2007, Greenpeace targeted the corporation for the deforestation of Indonesian rainforests ...
Ad Biz Thursday Odds and Ends By Kiran Aditham on Nov. 10, 2011 - 4:16 PM -Following his Penn State-related tweeting debacle, Ashton Kutcher is handing over his Twitter account to his management team. And the world sheds a tear. link -EuroRSCG and the Ad Council teamed up to launch what they claim is th ...